• srushti sontakke

Reason to use Instagram for business.



Instagram is a great platform to display your business. It's not just the fancy new app, but a bright plan of action to expand your business. Many of the marketers are now opening up and launching their businesses on Instagram.


8 reasons why you should use Instagram for business.


1. Increase brand awareness of the business.


The reason to have your business on Instagram is it helps in increasing brand awareness. Recognition and alertness about your business is something that is the primary objective to accomplish your goals. Instagram is one of the best social media platforms to reach new audiences quickly. It assists you in outspreading the business and its features are perfect to catch the attention of your target audience. Engaging, promoting, and using other tools really help out to increase brand awareness.



2. Create more leads and more revenue.


Most marketers don't use Instagram for lead generation, but they are missing very useful tools. Leads obtained from social media platform are potential leads and can be further used as it gives certain information. The reason why businesses owner should use Instagram is, they can use Instagram lead ads. These ads can help in gathering information like job profiles, emails, and locations provided by the user. Lead ads have the option to add action buttons, which can directly take you to the page which you want. It can be an Instagram profile, blog, or website.




3. Your customers and users can tag you.


Let's imagine if you have provided desired services to the customer and if he is happy with your facilities. There are possibilities that he may share it on his Instagram as a story or post.

The reason to use Instagram for business is, your happy customers can tag you on Instagram. This is the unintentional form of advertising which can give you new leads and create more awareness about the brand. If your business is not on Instagram, your clients will not able to tag you and you will miss out on such opportunities for advertising.





4. Attract a new audience toward your brand.


This is one of the essential reasons why your business should be on Instagram. There are numerous ways to get your brand noticed on Instagram. Include an informative and exciting bio that holds the new audience, start using Instagram stories to advertise more frequently, and post attractive images. All of these things will lead you in getting large audiences to come to your brand.




5. You can compare with your competitors on Instagram.


Having your business on Instagram helps you in finding your competitors and study the strategy they are applying. There are high chances of having your competitors on the same platform. Having on Instagram will make you aware and you will try your best to give a tough fight with your competitors. For which you will put effort into your brand and advertisement that will give you a potential outcome. If you don't have an account on Instagram you are unable to learn and understand the competition.





6. To learn more about customers.


A vast number of audience is now familiar with Instagram and using it in their day to day life. In such a case, Instagram becomes a powerful platform to understand the customers, their choices, and interest. Hence resulting in finding a way to learn more about the need of customers.





7. Increase traffic to the website.


Bringing the business to Instagram simplifies to help in increasing the traffic to the website. This is the way by which we can bring the audience to the website directly from Instagram. Your posts and ads will attract the audience to go to your website and an increase in traffic means an increase in chances of converting them into the lead.





8. To show off your brand.


Having an account on Instagram means you will post regularly about the new features, existing services, and whatnot!

Writing proper bio with accurate facilities you provide, location, email, the link of the website are some things which give short and perfect information about your brand. Regular posting with attractive images, descriptive captions, and stories tells more about your business in deep form. Having these features, it becomes the best platform to showcase your brand in a very presentable form and give you the reason to use Instagram for business.



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