It’s 2021...and how businesses used to take place has completely changed now. Lot of people are taking their offline businesses to online platforms to get better brand recognition or if we may say so, social media marketing has become a need of the hour for business owners since the pandemic started.
Image source: Unsplash Covid-19 made many professionals lose their jobs, many business owners shut their businesses and many people struggle financially but there are still some industries that got their share of recognition after the pandemic. Content writing is one of such professions. It is one of the sub-categories of Digital Marketing. Since more business owners are opting for digital mode of marketing, the demand for content writers has increased significantly.
What is content writing?
Content writing is a process of researching, writing and editing the content to educate and engage the target audience. The professionals who carry out this process are called content writers. If we talk about the earning of a content writer, a beginner can earn upto 15,000 (on an average). However; experienced and skilled ones can earn upto one lakh monthly in India. Earning completely depends on the location that you are working in, your experience, how confident you are about your skills, your clients/employers etc. This has become a popular profession amongst millennials.
Are freelance content writers different?
You can either work as a full-time employee or as a freelancer. A freelance content writer is someone who is his/her own boss. When you work for a firm, your boss looks out for clients and gets you the work. Whereas when you work as a freelance content writer, you have to do everything on your own. Freelancing in India is still a new concept for many but the good thing is that a lot of people know it and are killing it by working as a freelancer.
Why does the earning differ?
As the demand for content writers has increased exponentially, more people are trying their luck in this industry. There are many new content writers who are ready to work for as low as 20 paisa per word or INR 8,000 per month but when you gain expertise, you know the value of services that you provide; hence you charge what you’re worth for your content writing services. They say, you have to take risks and make mistakes to learn but what if you can learn quickly without making mundane mistakes? This article talks about the mistakes that millennials should avoid to fast forward their growth as a content writer. Intrigued to know the points? Continue reading :)
Mistakes to avoid for successful career in Content Writing:
1. Considering content writing an easy game
Content writing isn’t just about writing now. If you want to be ahead of your game, you should be proficient in SEO - Search Engine Optimization, Content Marketing, Social Media Marketing to generate results for your clients. Having a knowledge of seo content writing can help you attract high-ticket clients faster. Therefore; do not just focus on writing, along with it, upskill yourself regularly.
2. Accepting every project that comes your way
If you want to have a successful career as a content writer, you should set boundaries in terms of the projects or clients that you choose to work with. Initially, we all struggle to make right decisions but once you know the market, you must be selective of the people or projects in order to work with quality clients. Don’t just focus on earning money, focus more on learning something new everyday. After all, working on 1 or 2 projects to earn X amount is far better than working on 10 projects to earn the same. Isn’t it?
3. Not investing time to build a personal brand
If you type your name on Google search and don’t find several search results for your name, you are not playing the game right. Building a personal brand doesn’t only help you get inbound leads but also helps you build a community that helps you grow faster. Let’s understand it with an example, suppose you want to be shown as an expert in article writing, talk about the tips and tricks that can help your audience be a better article writer. When you start providing value to your target audience, your personal brand flourish fantastically.
4. Not Upskilling yourself
One of the biggest mistakes that hinders your growth is settling for less. Remember, when you utilize the time to upskill yourself rather than working for peanuts, you build expertise that attract high-ticket clients. There are tons of premium content writers who are earning six figure income through freelance writing. If they can, why can’t you?
5. Neglecting the power of networking
I kid you not, but networking is a game changer. No matter how good you are with content writing skill, if you don’t network enough, your existence becomes airy. It is there but people can't see it. However; when you network right, you never know who knocks your door with an awesome opportunity?
Phew, that brings us to the end of this article. We hope you enjoyed reading it. If you did, let us know what mistakes you’ve been making as a content writer in the comment section below :)
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