Updated: Jul 14, 2021
Punjabi songs are known for their unique rhythmic beats and high notes. The Indian music scene is completely dominated by Bollywood. In such a music scene of the country, Punjabi songs have managed to gain an audience even in the non-Punjabi-speaking regions. Staying apart from the Bollywood mess, because of their unique tunes and catchy beats, Punjabi songs are very hit among the non-Punjabi audience in the country as well as abroad. But what makes Punjabi songs hit?
India is a country with different cultures, races, and traditions. Apart from Bollywood, every state of the country has its own style of music. Regional music industries have limited audiences. Bollywood has all the machinery available with them to make a song successful which the regional music industries, as well as the independent artists, are lacking. Punjabi music is an exception to this. They have always outperformed Bollywood songs in their region as well as outside. The majority of hit songs in Punjabi music have been used in Bollywood movies for a long time. But best Punjabi songs are those which are still in raw and original forms far from the reach of Bollywood.
Though Punjabi songs have always been very popular outside of Punjab, the actual boom happened in 2012 onwards. Honey Singh came up with a series of songs and albums with his western-influenced Punjabi music. This experiment became super successful and helped him gain a large pan India audience. This probably opened gates for other Punjabi artists like Badshah, Raftaar, and Guru Randhawa who are extremely popular amongst the non-Punjabi-speaking audience.
Why Punjabi songs are very popular outside the state of Punjab? What makes Punjabi songs so hit?
Punjabi music is one of those kinds of music which will make you dance irrespective of your situation. Whether it is Bhangra or Urban Punjabi music, the catchy rhythmic beats will bring a smile to your face. No Indian celebration is complete without Punjabi music. Be it a wedding ceremony or a college fest, these songs are integral parts of any Indian celebration.
Punjabi music is known for unique tunes and high notes. Bhangra is a different style of music. Mainstream Punjabi music is also famous for its unique tunes and beats. Songs with high notes with excellent tunes and rhythmic beats become super catchy for the non-Punjabi-speaking audience. They may not understand the lyrics, but the tunes and beats make them become listeners of Punjabi music.
This is the era of the internet. Producing good content is not at all enough to get a lot of audiences. Presentation is the key factor that decides your success. Here comes the role of visuals. In 2012, one of the biggest reasons for Honey Singh’s success in the Indian music scene as a Punjabi artist is the quality of his videos. His videos were at par with the western artists which gives an indication towards the production cost and indirectly gives an impression to the audience of a good product.
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Punjabis in large numbers live in Canada, the U.S, Britain, Australia, and other countries who are the major audience of Punjabi music outside of the country. Most of the famous Punjabi artists like Garry Sandhu, Jasmine sandals, Jazz Dhami are non-resident Indians. Recently Dilgit Dosanjh’s latest album G.O.A.T got featured in Times Square which is an indication of the massive popularity of Punjabi music outside of India.