Hello Elizabeth. Thanks a lot for reading the article. See, if you are trying to shift towards the online mode, it's better to start with a website. Content marketing works & if played well, it can beat the giants too. No need to go for fancy options. Start with no-code tools like Wix, Shopify, etc. But the most important thing you have to look after is SEO. Write blogs focussing on your business and target the local SEO keywords first. As you already have an offline presence, it will be easier for you. If you can do the SEO & social media thing well, within 4-5 months you will start seeing organic traffic to the site. Then slowly you can start targeting higher volume keywords for the nationwide reach(which will be more competitive). The best part is that you already have a userbase that will surely help you in increasing the domain authority and in the long run. It will help you rank higher at higher volume keywords. & parallelly try to utilize social media too. All these will eventually bring more customers to your site. This will be a low-budget approach. For high-budget options, there is no limit. Hope I have answered your question. If you still have any doubt, please comment down here. We will try to figure it out.