The way you improve the quality of your website and the quantity of traffic coming on the website is called search engine optimization. The importance of SEO has increased as every business is now on a digital platform and wants to be on the top. If you want to stand out from the crowd you have to apply SEO strategy to your website. One more important advantage SEO gives is to make you superior to your other competitors. Ranking on the top position helps to get more leads as you appear first in the search.
Many business owners are now looking forward to looking after an SEO expert who can help them rank their pages and website. But the question is how to find the ideal candidate for you?
Talking about your business and making changes in it is not something which you would like to give in some random person's hand. In fact, you will look for someone who is trustworthy and knows how to do things correctly.
Selecting an SEO expert is the second thing. First thing is to know exactly what you want. You should discuss with your team what you want and what you expect from the SEO expert. Take the advice of your team and make a list of things about your goals and ideas. Once you are ready with your idea of the project, then move to the search of SEO expect.
These are the things that will help you to select an SEO expert for your project:
1. How experienced he/she is?
The trust develops on the year of experience the person has. Before handing over the project you much see the portfolio of work. See if they deliver fresh content or not. Checking the quality of work is also an important part. The way he writes and optimizes your website will reflect on the search appearance of your brand. So you need to check the quality as well as experience. The more experienced they are the more ideal they are for you. Experience brings more knowledge and skills which can make things happen easily and more correctly. Taking a look at clients with whom they have previously worked also makes a big difference. If you spot any famous client on the list of SEO experts, you will get to know the quality of work and knowledge they have.
2. Do they have testimonials to show?
Another important thing is the feedback. Looking to the feedback of clients they have worked with will give you a clear idea of their personal experience. If the feedbacks are good means they have worked well and delivered quality work. It also ensures they will work in the same way for you too. The SEO expert who doesn't show feedback or doesn't have it may be a fraud. Many people call them an expert but haven't really done any good work yet. So taking a look at feedback makes a difference.
3. Do they go according to the rules?
While optimizing the page and content for SEO, it is important to follow the guidelines. The one you will be hiring for this role should be aware of the rules and guidelines which make a big impact on the output. They should know updated algorithms and techniques which give the best results while applying SEO. Breaking the rules or going against the guidelines can make a negative impact on the website.
4. Do they have similar interests?
Finding an SEO expert who has similar interests is the key. You will not able to trust the one who has not to work for such industries or has not worked for a similar domain. Working on a completely new idea will not make sure if the output will be good enough or not. See if he is aware of new technologies, new tools and has knowledge about the industry to which you belong.
5. Do they hear what you say?
If you're hiring an SEO expert for your project, it is normal to have a conversation and exchanging of ideas. It is also important that the other person should know what you want. No one wants to hire someone who will do work in his own ways and don't take your advice. If you find the one who interacts with you and listens to your ideas of what you exactly want, then go with him. Because bonding and understanding are also major factors while making a working relationship with another person.
There is no ideal candidate but, looking for the one who is capable of doing what you want and meeting your expectations is hard to get. But these are some simple techniques that will help you get the perfect SEO expert for the project.